Golden Koala flagship store planned for leading Chinese cross-border sales platform, Kaola.com

Golden Koala has received a formal offer from NetEase Kaola to establish a flagship presence on Kaola.com, providing a pivotal opportunity to showcase and sell Golden Koala’s Australian dairy products.

Part of internet giant NetEase, Kaola is one of China’s largest and fastest growing cross-border e-commerce platforms.

“Kaola has become China’s leading platform for baby products,” Jatenergy Executive Director, Wilton Yao said, “They carefully select producers so that they can provide quality assurance to their customers, and participation is on an invitation only basis so we were delighted to receive their offer. We intend to accept and look forward to working closely with Netease Kaola to deliver Golden Koala products to Chinese consumers as soon as possible.”

Kaola.com was launched in 2015 by Chinese internet giant NetEase, which operates some of China’s most popular PC and mobile games, advertising services, e-mail services and e-commerce platforms. Sourcing products directly from selected overseas producers and investing in large scale regional warehousing, Kaola assures quality, reduces costs and dramatically cuts delivery times. Kaola.com quickly became one of the world’s fastest growing ecommerce platforms, and according to data from iiMedia Research attained a 24% market share in the first half of 2017 (exceeding Alibaba Tmall Global’s 20%).

NetEase Kaola CEO Lily Lei Zhang has said that “As Chinese consumers become increasingly sophisticated, their focus has shifted from pricing concerns to a search for high-quality and reliable brands,” and describes Kaola.com customers as “largely well-educated young women living in China’s major cities,” seeking health and quality of life. NetEase Kaola’s CEO has said that the company expects to buy about US$11 billion of inventory from around the world over the next three years.