Golden Koala brand awareness boosted by Chinese media coverage

Golden Koala participated in a signing ceremony on Saturday for the inaugural China International Import Expo, receiving Chinese television and news coverage and meeting major buyers from distributors and retail chains.

CIIE Signing

Over a thousand companies from more than a hundred countries have confirmed their attendance at the Expo and a select group were invited to a signing ceremony. Golden Koala joined 25 Expo exhibitors (most of which were Fortune 500 companies) at the signing ceremony, as one of only two food companies attending, the other being a Chinese brand.

JAT Director, Wilton Yao was interviewed by major news outlets and featured on Chinese television, providing a valuable boost to Golden Koala’s profile and brand presence.

This media exposure included the Xinhua News Agency, China Central TV Station, China News, International Channel Shanghai and eastday.com.

In addition to the exhibitors, representatives from forty-seven major buyer groups attended the ceremony, and Golden Koala had the opportunity to meet distributors and supermarket chain buyers.

“This was a very successful event for us,” JAT Director Wilton Yao said. “We sat alongside companies like Honeywell, Philips, Fiat Chrysler, and Bosch, were interviewed by the biggest Chinese media outlets, and were introduced to state-owned enterprises and other large-scale domestic buyers.

“The timing is perfect as we prepare our PR and marketing campaigns to re-launch the Golden Koala brand with a new range of products.”