News

Green Forest Family Day

On Sunday, senior management from Thermos and Camelbak joined Green Forest’s Family Day at Centennial Park in Sydney.

Daigou shopping groups attending the event were provided with free samples and the latest product information as part of Green Forest’s ongoing promotion of Australian products through this important sales channel.

Healthy One distribution agreement – Taobao, TMall & others

JAT has entered into a distribution agreement with Healthy One Co., Ltd (“Healthy One”).

Healthy One, part of the Hong Kong listed Tian Ge Interactive Holdings Ltd (1980.hk), has been growing its online and offline distribution capacity in China for 8 years.

Under the agreement Healthy One has non-exclusive rights to sell Neurio and other JAT products across a range of channels:

  • Cross-border platforms
    • Tmall  – Healthy One Overseas Products Speciality Store
    • Taobao – Taoanju Daigou Jinguan Store, and shop distribution
    • VIP
  • Offline retail outlets
    • Hangzhou Tianjiong Industry Co., Ltd
  • Chinese domestic sales platforms
    • Global Scanner
    • Nicomama
    • Yunjinet.com

Healthy One immediately placed its first order under the agreement, for a pallet (960 tins) of NEURIO Formulated Milk Powder With Lactoferrin.

Five years, $98 million

JAT has granted exclusive distribution rights to AustAgri Pty Limited to sell Golden Koala Premium Range Infant Formulas in mainland China over a five year period, in a $98 million distribution agreement.

The agreement gives AustAgri exclusive rights to distribute and sell the 900g Chinese language versions of Golden Koala’s Premium Range Infant Formulas in mainland China, and non-exclusive right to distribute and sell the products via commerce platforms into Hong Kong, Macau and Taiwan.

AustAgri must order a minimum volume in each of the five years of the agreement, generating approximately $98 million in revenue for Golden Koala.

The agreement requires AustAgri to pay a $1 million deposit in two instalments in order to secure the exclusivity. The first 50% is due within seven days of signing the agreement (refundable should JAT fail to secure the requisite regulatory approvals within 12 months) and the remainder is due within seven days of receiving regulatory approval to sell the products within China. Should AustAgri at any time fail to place the minimum orders, it would forfeit the $1m deposit, and it’s exclusive rights would terminate.

 

High visibility campaign to launch NEURIO products on “Little Red Book”

Alibaba-backed, social media cross-border ecommerce specialist in imported products

100 million users – 30 million monthly active users

JAT is pleased to announce a high visibility campaign to launch NEURIO products on Alibaba-backed Xiaohongshu (which translates as “Little Red Book”).

Xiaohongshu is a social media ecommerce shopping app based in Shanghai, targeting 18-to-35-year-old Chinese urban females. Users share shopping tips, swap fashion ideas and buy luxury, fashion and beauty products from overseas.

Founded in 2013, Xiaohongshu has grown explosively, claiming 15 million monthly active users in June 2017 and 30 million in June 2018.

The NEURIO campaign will run from mid-July to mid-August. The campaign includes ten high profile internet celebrities promoting Neurio products and posting articles on Xiaohongshu.

In addition 100 selected consumers (leaders with strong Xiaohongshu followings) will trial Neurio products and post their views.

The following NEURIO products will be promoted and sold in the campaign and remain available for sale on the app when the campaign concludes;

  • Lactoferrin Milk Powder
  • DHA Algae Oil Softgel
  • Probiotics drop drink
  • Mushroom juice drink

“Xiaohongshu is now the most popular Chinese e-commerce platform for imported luxury products,” Executive Director Wilton Yao said. “This is the Neurio brand’s first large scale marketing campaign on a major Chinese ecommerce platform and will greatly enhance the brand’s market visibility as well as directly impacting sales.”

For more information about Xiaohongshu, readers may wish to view the following;

https://www.forbes.com/sites/russellflannery/2018/06/02/alibaba-tencent-k11-adrian-cheng-join-300-mln-investment-round-for-xiaohongshu/#459c71b95dd2

https://technode.com/2018/06/01/alibaba-xiaohongshu/

https://digit.hbs.org/submission/shopping-is-innocent-and-so-is-sharing-how-xiaohongshu-little-red-book-succeeds-in-china/

https://www.dragonsocial.net/blog/three-reasons-for-xiaohongshu-success/

JAT to exhibit in-house brands at the world’s largest trade fair for child, baby and maternity products

JAT has secured exhibition space at the 18th Shanghai International Children Baby and Maternity Products Industry Expo, taking place from 25th to 27th July.

JAT’s 18 square metre exhibition space will showcase the portfolio of in-house products that the company has been developing since shareholders formally approved the change to Fast Moving Consumer Goods trading, including;

  • Golden Koala
    • Premium Infant Formula (Stage I for newborns to six months),
    • Premium Follow-On Formula (Stage II for six to twelve months),
    • Premium Toddler Milk Drink (Stage III for one to three years),
    •  Full Cream Instant Milk Powder.
  • NEURIO
    • Lactoferrin Milk Powder
    • DHA Algae Oil Softgel
  • Cobbitty Country

Golden Koala and NEURIO product samples will be made available to visitors (in addition to detailed product information) and brochures will outline the range of products Cobbitty Country plans to release over coming months.

JAT staff will be supported by staff from Shanghai Dragon Corporation both in the exhibition space and at private meetings with agents, distributors, wholesalers and retailers.

“These trade fairs offer excellent brand exposure,” JAT Executive Director Wilton Yao said. “More importantly, visitors are trade professionals looking for new products and new suppliers and planning to place orders.”

The CBME China 2017 Post-show Report showed that almost all visitors were professional buyers and that 89% attended with the purpose of placing orders, as detailed in the following tables:

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Screen Shot 2018-07-08 at 11.26.59 am.png

“JAT’s exhibition space is ideally located in the ‘Australia’ pavilion, adjacent to the ‘Fabulous Mom Zone’.” Mr. Yao said.

The organisers of CBME China 2018 expect numbers to exceed last year’s;

  • 88,316 trade buyers
  • 2,662 exhibitors showcasing 3,952 brands
  • 239732 sqm exhibition space

 

Presentation to Investors and Brokers

The following Investor Presentation was made to brokers on 2nd July and posted to the ASAX.

(Please note this is a 5MB file and may take a few minutes to download. The information contained in this presentation is for information purposes only and has been prepared for use in conjunction with a verbal presentation and should be read in that context. )

Screen Shot 2018-07-09 at 3.50.16 pm

Golden Koala Sales and CFDA approval update

English label infant formula and milk powders

Preparations for the new English language label Golden Koala milk products have been completed and the following orders placed with manufacturers;

  • one container of Golden KOALA Premium Infant Formula (Stage I for newborns to six months), Premium Follow-On Formula (Stage II for six to twelve months), and Premium Toddler Milk Drink (Stage III for one to three years).
  • one container of high calcium GOLDEN KOALA Full Cream Instant Milk Powder.

Golden KOALA Premium Infant, Follow-On and Toddler formula will be sold through the network of cross-border distributors that JAT has been developing over recent months.

GOLDEN KOALA Full Cream Instant Milk Powder will be sold through cross-border distributors and in addition, wholesaled to domestic distributors for sale in Chinese shops and supermarkets.

Chinese label formulation confirmed, key milestone in CFDA approval process

Additionally, the Chinese label formulation for Golden KOALA Premium Infant products has now been finalised. This is a key milestone in the CFDA approval process for domestic Chinese distribution, as samples can now be prepared for laboratory testing, which is a major preparatory step before the CFDA application is finalised.