Green Forest International is a Sydney based company involved in FMCG distribution, sales and marketing promotion through Cross-border and off the line trade channels in Australia, China, Hong Kong and other places. The Company is a subsidiary of Jatenergy, an ASX listed (ASX code: JAT) investment and trading company.
Green Forest International’s sales and distribution network spans Australia, New Zealand and China. In the Australia-New Zealand market, Green Forest International works with more than 420 pharmacies, warehouses, and gift shops. In Hong Kong, Green Forest International’s sales and distribution channels supply more than 50 pharmacies and beauty stores. In mainland China, Green Forest International strategically cooperates with online platforms and national leading companies in their new concept retail stores.
Green Forest sells a wide range of consumer goods to Chinese consumers though diagou groups, gift shops, pharmacies and cross border online platforms. Merchandise ranges from vitamins and other heath products to dairy, skincare, and drinking containers.
Green Forest has recently begun supplying Sinopharm, one of the world’s biggest pharmaceutical companies with over 5,000 stores across China.
Chinese Retail – SinoPharm Online-to-Offline “O2O”
Sinopharm is establishing a new O2O sales channel for 5,000 plus retail stores across China, including its GuoDa Phramacies in over 70 Chinese cities. GouDa Pharmacies are also associated with NASDAQ listed Walgreens Boots Alliance which acquired a 40 percent minority stake through a capital increase worth RMB2.767 billion (around $416 million).
Online-to-offline shopping is increasingly popular in China, allowing consumers to familiarise themselves with products not available domestically in their local retail store, then scan the product’s QR code to make the purchase, and arrange home delivery.
Green Forest supplies Australian consumer goods to Sinopharm for this new sales channel, including JAT’s in-house brands and client products.
Green Forest supplies over 500 independent retail outlets in Australia and Hong Kong:
50+ pharmacies in Hong Kong
Australian gift shops specializing in Chinese consumers
- 180+ shops in New South Wales
- 180+ shops in Victoria
- 30+ shops in Queensland
- 20+ shops in South Australia
- 20+ shops in Western Australia
Daigou – informal ‘purchasing agents’
An estimated 10,000 to 40,000 purchasing agents – or ‘daigou’ in Chinese – buy Australian products and ship them to their clients in mainland China in an informal export trade worth around $350 million per annum.
As these businesses grow, they form buyer groups to secure advantageous prices.
Green Forest is a major supplier to many of these groups.